Tangible and sustainable solution
Developing the Cambodian cashew nuts sector
Developed with farmers in mind
Our solution has been developed having the best for the farmers in mind and is offering them a new level of financial security by guaranteeing an above-market fixed price for their produce and dedicating a specific budget for the improvement of their livelihood and agriculture practices through expertise, know-how transfer, and R&D.
An innovative, sustainable business model
The business model is based on the Cashew Note, an innovative instrument that allows companies and the general public to support cashew farmers, and better their livelihood while making a profit projected to 20%.
By selling cashew notes we raise the necessary funds to purchase the produce from the farmers at above-market price. We then sell the produce under a premium Cambodian brand, offering our customers a unique experience with full traceability and the opportunity to meet the farmer who produced their cashew nuts.
A win-win solution
Finally, we share the profit from the product sales with the owners of the notes, allowing them to benefit from our action, helping the farmers, supporting Cambodia, and making a profit.
Cashew Notes
A winning concept
Purpose
Cashew Notes aims to immediately offer a mitigation tool that will give Cambodian farmers a positive edge to build on and allow them to sustain their livelihood.
Mission
CashewNotes is presenting an innovative model that will open a lucrative market opportunity for Cambodian cashew nuts, address the known obstacles met by our farmers and the sector, and offer an alternative solution with the potential for fast scale-up.
Vision
We envision a world-leading Cambodian Cashew-nut sector, both in terms of the quality of its produce and in terms of the livelihood opportunities it offers all of its stakeholders.
“Let’s build a healthy cashew-nut sector and a better livelihood for our farmers”
The Pilot
The first step of our endeavor is this ongoing Pilot project aiming to demonstrate the efficiency of the CashewNotes concept in overcoming the Cashew sector’s hurdles
The objectives of the pilot project can be summarized as follows:
- N° of Cashew Notes: 25,000
- Cashew kernels quantity: 25T
- Farmers: A selected Agriculture Community
- Processing: Local processors
- National Campaign: « Let’s help our farmers the profitable way »
- Packaging: OPP/MPET/PE (matt) stand-up packs with zipper and side sealing
- Packaging size: 200g
- Fully operational software platform for note sales and traceability
The pilot project will run until June 2024 including a national and international campaign promoting Cambodian produce and the work of our farmers. Retribution to our contributors is planned to start in July 2024.
You can follow your contribution on our platform by Logging in.
What's next
Following the successful Pilot, we will engage in the extension of the project for the 2025 season:
- Expected production: 2,500 MT of Cashew nut kernels
- N° Cashew Notes: 2.5 million
- Establishment of distribution routes: Japan, USA, Europe, Australia, SEA
- Global concept communication campaign: Profitable impact
- Development of a range of products (semi-processed, roasted, salted, salt & pepper, chili…)
- Development of derivate products
- Further development of certifications and traceability software
- Farmers' development budget estimated to be up to 3,75 million USD
Never walk alone
CashewNotes is a project initiated by Floresta in tight collaboration with the Cambodian Ministry of Agriculture, Forestry and Fishery (MAFF). It is supported by strong development partners with extensive experience in the field such as USAID and the FAO, and by leading players of the Cambodian retail market such as AEON.
The project itself is led by seasoned veterans with expertise and experience in the sectors necessary for the success of the venture: Full agriculture project management, retail markets, software development, and communication. We all believe in the importance of our action and the urgency of bringing tangible support for Cambodian farmers in general and in the cashew nuts sector in particular.
Together with the help of the Cambodian people we strive to bring our farmers back to the center of attention, bettering their livelihood and supporting their important action and mission of creating high-quality and healthy food for our people and the world.